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Engineering a Means to an End

Successful products blend form & function

The best products start with a customer need and an idea to fulfill that need.  Engineering is the connective tissue that holds together form and function.  Without the right industrial design, a product will not meet the customers expectations for ease of use and aesthetics.  Without engineering, even the most compelling designs may not function.

The example shown above illustrates an optimal blend of engineering and design.  In the best case, a constructive tension exists during the development process, and the results are customers who experience satisfaction when they use your product.


Some projects require more advanced engineering than others.  Some rely on heuristics and the designer's experience.  The example above is a flow simulation used to optimize thermal management in a high-power electronics device.

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